Public Relations Society of Malawi (PRSM) has commended government on the move to recognise public relations (PR) and communication functions in its sectors.
PRSM President Lewis Msasa said Thursday it was pleasing to note that government through the Department of Human Resources Development was in the process of formalising the post of Public Relations Office (PRO) within ministries.
Msasa said the development would not only improve publicity of government development activities but also enhance access to public information.
Formalizing public relations functions would ensure that PROs are on top of issues thereby competently speak and publicize initiatives of the government from an informed position, Msasa said.
During a PR retreat in Mangochi earlier this month, Minister of Information and Communications Technology Henry Mussa said government wants to ensure that every ministry and department has a well-established public relations and communications department.
Mussa said the public relations office would publicise government development initiatives and as such encourage people to participate in different development programmes.
We wish to reiterate that some of the reasons government is deemed as ineffective emanates from capacity challenges and lack of good working environment for these personnel, Mussa said.
Meanwhile, PRSM has urged government to consider re-engineering its PR and communications machinery by putting in place a public sector PR and communications strategy to ensure that public information is well managed and coordinated.
PRSM has also pledged to continuously work with government as it works out strategies to enhance effectiveness of public relations and communications functions in its ministries, departments and agencies.
Source: MANA Online