Journalists urged to promote social accountability

Journalists in the country have been urged to report more on social accountability culture among Malawians.

The call was made in Lilongwe Thursday during a Global Partnership for Social Accountability (GPSA) workshop organized by Centre for Governance and Public Participation (CeDPP) and Malawi Economic Justice Network (MEJN) with an aim of familiarizing the media with the concept of social accountability.

MEJN/GPSA communication mentor Dr Zeleza Manda said as a way of taking democracy to greater heights, information on social accountability has to be delivered effectively for people to understand its importance through the media.

“Locally and globally many things have been achieved through media engagement hence we believe the same can happen on our issue as it can only be understood better by all people if the messages are being delivered effectively, he said.

Civil Society Education Coalition (CSEC) Programmes Manager, Obson Mkwilaseko said that as facilitators for the project, they will keep on collaborating with the media so that the aim of the project is achieved to a larger extent.

“Social accountability is a concept that seeks to improve the quality of engagement among all people and it is long term collaboration. Achieving this can make some weak areas hindering our country’s development known and sorted out,” he said.

Source: Malawi News Agency � MANA