K1 million up for grabs in bake-off challenge

Lilongwe, : The second coming of Malawi’s Food and Musical Festival brings good news as the winner in this year’s bake-off challenge category at the national level will take home K1 million cash prize.

Geared to take place in October during the Fusion Food Festival at the Bingu International Convention Centre’s Malawi Square, the bake off challenge is one of the special categories that have been introduced to add extra flavor to the festival and express recognition of the baking industry in the country.

Through a press statement made available to Malawi News Agency (Mana), Head of Media and Public Relations for Ovation Advertisement, Rogers Siula said the introduction of the bake-off challenge is in line with the fast growth of the confectionery business in Malawi.

He said such a development is a clear indication that many people in the country have strong talents and passion for baking despite the industry not getting the recognition it deserves.

From in house to outdoor gatherings, baking keeps gaining momentum. Baking is also a prominent business, a crucial component to the development of Malawi’s economy through products, sales, services and employment, Siula said.

Despite little progress registered in the baking industry, there has been little motivation to increase competitiveness, prominence and recognition of the trade and talents hence the introduction of the Bake-Off Challenge, reads the statement.

The event will be conducted in the major cities of Mzuzu, Lilongwe, Zomba and Blantyre.

Contestants will be expected to bring decorated cakes from their homes and submit for judgment before being shortlisted for live baking at regional finals.

Meanwhile, Ovation Advertising said the dates for commencement of the challenge will be announced soon and a team of independent judges shall be identified to come up with the winners at both regional and national levels.

We are taking this year’s festival to greater heights and we are determined to extend our footprint countrywide through activities that do not only appeal to people but engage them in the delight of celebrating food.

We are extending our initiative to court partners in all the four cities to host the regional challenge and be part and parcel of this initiative, Siula said in the statement.

This year’s food festival is partnering with Think Pink Malawi � a group that is campaigning for cancer awareness in the country.

As the Think Pink’s annual parade will be winding up at the festival on Saturday, October 28,2017 all confectionaries on the day the festival will adopt a pink theme.

Source: Malawi News Agency � MANA