Malawi: MTL Commits to Improved Services, Launches New Campaign

Malawi Telecommunications Limited (MTL) has reaffirmed its commitment to improved service delivery to its customers.

The company made the assurance in Blantyre on Wednesday when it unveiled a new consumer campaign called Better, Easier, Cheaper (BEC).

It replaces the previous MTL NdiDhilu campaign introduced in 2013.

With BEC, the company is providing an affordable voice and data package to its customers who use dongles, routers and telephone lines to access internet and voice.

“We always believe in getting better and one of our core values is continuous improvement. With BEC, we’re saying we’re getting better, easier and cheaper than yesterday.

“We have to be better comparatively to what we are today,” explained the company’s chief commercial officer, GladsonKuyeri.

Besides the repackaging of the MTL NdiDhilu bundles, the new package is also offering a self-care portal for prepaid customers as well as electronic voucher recharging accessible from the MTL website.

MTL offers a wide range of Information and Communications Technology based fixed wireline and wireless voice and data products and services to both residential and business customers.

The company switched from time based internet services provisioning to volume based lastDecember to enable it deploy technologies that have better bandwidth usage control as a way of improving the user experience.

However, the switch faced teething challenges which spread into 2015, leading to occasional disruptions, which according to the company had been beyond its control.

“We have spent the past two years listening to the needs of our customers and actively investing in technological solutions that will respond to these needs.

“It is therefore our promise to our customers and the general public that MTL will continue to strive to improve our services on both internet and voice products,” assured Kuyeri.

With the BEC, the company has introduced internet and voice bundles that cater to a wide spectrum of needs, from express bundles offering 80MB for only K100 valid for an hour, to bundles offering as much as 95GB for heavy internet users.

There is also a variety of offers on MTL dongles, routers and phones which come with varied levels of free starter pack data and minutes bundles.

Three months ago, MTL introduced an internet bundle called MiNITE, which offers unlimited internet usage from 6pm-7am for 30 days. It also comes with a 5GB data bundle for day time usage at a cost of K30,000.

Source: Nyasa Times