Media is strategic partner in WASH activities

Lilongwe, . Water Aid in Malawi has described Media as its strategic partner in reaching out to communities on issues of sanitation and hygiene.

Water Aid Head of Programme Quality Assurance and Accountability, Sella Jumbo said this Monday during the opening of two day orientation training for Water, Sanitation and Hygiene (WASH) Media Forum in Lilongwe.

She said the Media have a crucial role in ensuring that WASH activities are promoted at all levels so that communities should appreciate its significance.

We believe the involvement of Media in WASH activities cannot be underestimated. The Media has been instrumental in informing the public on the importance of consolidating issues of water, sanitation and hygiene in the areas. Jumbo explained.

The Head pointed out that community’s access to safe water and promotion of hygiene practices are essential in the attainment of the 2030 United Nations Sustainable Development Goals (SDGs) number 6 in which the country is striving to achieve.

Jumbo viewed that the media represents the voice of the voiceless communities on their need to be provided with basic necessities such as water and food.

She recalled that WASH media forum was formed in 2009 with a primary objective of engaging the media to promotion WASH activities.

Our partnership with the media has been broadening further by sponsoring water and sanitation category for annual MISA awards. We are happy that our partnership is working according to the best interest of serving communities in the country, Jumbo added.

Water Aid Communications Specialist, Chipiliro Kansilanga said the training aims to equip the media with the necessary knowledge, capacity and skills to enable them provide accurate, fair and balanced coverage on WASH matters.

She said the participants to the training would be oriented on Water Aid in Malawi scope of work and revive WASH media forum.

The training has drawn participants from both public and private media houses in the country.

Source: MANA Online