Lilongwe: Multichoice Africa, a video entertainment service provider, this week launched a Pan-African social investment initiative called Multichoice Talent Factory (MTF) aimed at igniting and growing Africa’s creative industries into vibrant economic sectors.
Speaking during the official launch in Lilongwe, Multichoice Malawi’s General Manager, Augustine Banda, said the Talent Factory initiative will deliver three touch-points namely, MTF academies, MTF Portal and MTF Masterclasses.
He said the first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving young talented people who want to work and are innovative in film and television production.
Banda said the successful candidates will be provided with skillsets to develop their talent, connect with industry professionals and tell authentic African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling.
The African development story has long been defined by investment in the vast mineral wealth on the continent, leaving our creative industries to fend for themselves on the fringes of economic developments for far too long, he said.
He added: As a result, the film and television industries have not developed at the same rate as other industries on the continent, not for lack of talent, passion or imagination.
The Multichoice Talent Factory will take place at three regional academies based in Kenya for East Africa, Nigeria for West Africa and Zambia for Southern African countries and will be overseen by acclaimed local film and TV industry experts in Southern Africa.
He, therefore, called upon aspiring young film and TV creatives to apply for the MTF Academy from 30th May, 2018 on www.multichoicetalentfactory. The call for entries will close on July 5th, 2018.
Banda said during the course of the programme, MTF Academy students will produce television and film content that will be aired on local M-Net channels across the Multichoice platform including Africa Magic, Maisha Magic East, Maisha Magic Bongo and Zambezi Magic.
Minister of Civic Education, Culture and Community Development, Grace Obama Chiuma said the Multichoice Talent Factory academy will address the skills gap for film making industry in the country. She added that the initiative on training for film makers is a stepping stone for actors.
My Ministry will, therefore, explore ways on how to partner with Multichoice Malawi and find means of delivering localized training which can benefit a wider group of film makers, she said.
She said Malawi Government is aware of the promising talent and passion that the country has for film making, despite the industry being relatively young.
One of the strategic areas of intervention for the development of the film industry in Malawi is to equip film makers with necessary skills so that the final product has creative and production quality which can compete at an international stage, she said.
For over two decades, Multichoice has been investing in the development of original African programming and showcasing it on DStv and GOtv platforms across 49 sub-Saharan African countries.
The launch of MTF forms part of the company’s new strategy of furthering this investment through Creating shared value by using its core business resources, people, skill and networks to effect a positive change in society that yield benefits for the businesses and society.
Source: Malawi News Agency MANA