South Africa is seeking to to boost and attract foreign direct investment, tourism and skilled immigrants through its participation at the World Communication Forum (WCF) taking place in Geneva, Switzerland, this week.

Muditambi Ravele, a trustee of BrandSAfrica, the agency set up to help create a positive and compelling brand image for South Africa, addressed the forum on behalf of Communications Minister Faith Muthambi under the theme “Country branding: How to create communication assets of a state/country/nation/city?”

The five-day WCF began Monday with the main aim of increasing all communicators’ influence on the future of humanity, on the development of the business in different countries, on their nations, and on each person in particular.

The Forum will be held in co-operation with various international organizations/

On Wednesday, the Acting Director-General of the South African Government Communication and Information System (GCIS), Donald Liphoko, will be part of a panel discussion with an interactive question and answer session on the theme, “Corporate Social Responsibility (CSR) in today’s open, digital world”.

WCF Founder and Content Director and President of the WCFA Association, Yanina Dubeykovskaya, said: “The past seven years, the forum in Davos helped us shape a global community of communicators who view our profession as a mission – the mission to make this world more connected, more open, and more trusted. We believe that, especially today, communication is the key driver for the future development of the world, of humanity, and of each individual”.

She said representatives of more than 58 countries now form the WCF family and over 263 speakers have stepped-out in Davos during the past seven years.

“We launched the regional WCF format back in 2013 and we have already held over 15 regional forums in different countries. What is best of all is that we have made a lot of friends,” she said.

This year, the organisers are launching a series of events under the brand WCF Geneva Week, focusing on different areas of communication: Global & Corporate Communication, Branding & Design, Science & Innovation Communication, and Education & Communication.