Dowa, Story Workshop, an organization working in development communication, is set to launch an 11-month project that intends to fight malnutrition in the country.
The Scaling up Nutrition through Communications for Development (C4D) project called Chifumira Kudzira in Chichewa is being implemented in 69 Traditional Authorities (T/As) in nine selected districts including Dowa, according to Story Workshop’s project officer Yamikani Nyang’wa.
Speaking in an interview with Malawi News Agency, Nyang’wa said the project will be implemented in partnership with the Government of Malawi and relevant ministries.
The project focuses on thematic areas like water, sanitation and hygiene (WASH), nutrition behaviors, maternal and neonatal health.
The project’s primary participants will be mothers, pregnant women, care givers and lactating mothers who mostly are affected by issues of nutrition in their everyday life challenges, Nyang’wa said.
She said the project will improve communication awareness and uptake of appropriate WASH activities and enhanced understanding of knowledge, attitudes, practices and behavior’s in nutrition and relevant services.
Apart from using already established local community structures to enhance cooperation, the project will form radio listening clubs in for increased knowledge and self-efficiency.
Nyang’wa expressed hope that the project will contribute towards the reduction of stunting by two percent, which is common among children due to poor nutrition in the areas of Chiwere, Mkukula and Mponela in Dowa district.
She said apart from MBC and Zodiak, six community radio stations will be engaged through approaches like interpersonal communications, community mobilization, traditional media, mass media and advocacy.
In his remarks, Dowa District Council’s Acting Director of Planning and Development Martin Pindamkono said the project will greatly improve lives of the poor people in the district despite its short life span.
He, therefore, asked organizations working in nutrition projects to coordinate their efforts in scaling up nutrition activities in the district saying the rural communities take their presence on the ground as a source of inspirations to their health challenges.
Chifumira Kudzira will be implemented with Story Workshop’s key partners, World Relief International and Malawi Red Cross Society, with funding from Unicef through KFW.
Project funds for Dowa district alone amount to MK 18 million.
The project started in May this year and it will wind up in April, 2018.
Source: Malawi News Agency � MANA