LeddarTech, un fournisseur de logiciels pour automobiles hautement innovateurs, deviendra une société publique par le biais d’un regroupement d’entreprises avec Prospector Capital Corp.

  • LeddarTech a le potentiel de perturber le marché des systèmes avancés d’aide à la conduite (systèmes ADAS) et de conduite autonome (systèmes AD) grâce à des produits logiciels brevetés de fusion bas niveau de capteurs et de perception.
  • La solution unique de LeddarTech résout les limitations actuelles en permettant aux principaux manufacturiers et équipementiers d’automobiles (Tier 1 et 2) d’augmenter le niveau de performance et de qualité des systèmes ADAS et AD afin d’accélérer leur adoption.
  • La transaction devrait rapporter à l’entreprise jusqu’à 66 millions $ US de produit brut en espèces, dont jusqu’à 23 millions $ US provenant du compte en fiducie de Prospector (en supposant aucun rachat) et 43 millions $ US en produit de type IPAP (investissement privé dans des actions émises dans le public) convertible.
  • La transaction valorise LeddarTech à une valeur nette pro forma de 348 millions $ US, en supposant aucun rachat et la conversion complète du IPAP convertible (sans tenir compte d’ajustements de type « earn-out » versés aux actionnaires existants de LeddarTech ou au commanditaire de Prospector).

QUÉBEC, 13 juin 2023 (GLOBE NEWSWIRE) — LeddarTech Inc.® (« LeddarTech » ou l’« entreprise »), une société de logiciels pour automobiles qui fournit des technologies logicielles de fusion bas niveau de capteurs et de perception innovatrices et brevetées pour systèmes avancés d’aide à la conduite (systèmes ADAS) et de conduite autonome (systèmes AD), et Prospector Capital Corp. (« Prospector ») (Nasdaq : PRSR, PRSRU, PRSRW), une société d’acquisition à vocation spécifique cotée en bourse dirigée par l’ancien président de Qualcomm, Derek Aberle et présidée par l’ancien vice-président du conseil d’administration de Qualcomm, Steve Altman, ont annoncé aujourd’hui la conclusion d’un accord définitif de regroupement d’entreprises qui permettra à LeddarTech de devenir une société cotée en bourse. À la clôture de la transaction, prévue pour le quatrième trimestre 2023, LeddarTech devrait être cotée sur la Nasdaq sous le nouveau symbole « LDTC ».

La transaction valorise LeddarTech à une valeur nette pro forma de 348 millions $ US, en supposant qu’aucun actionnaire public de Prospector n’exerce ses droits de rachat et la conversion complète du IPAP convertible (sans tenir compte d’ajustements de type « earn-out » versés aux actionnaires existants de LeddarTech ou au commanditaire de Prospector) et devrait rapporter à LeddarTech jusqu’à 66 millions $ US de produit brut en espèces, qui serviront à financer la commercialisation de ses premières solutions logicielles embarquées, à élargir son offre de produits et à accroître ses engagements clients.

LeddarTech est un fournisseur de logiciels de fusion bas niveau de capteurs et de perception de pointe pour systèmes ADAS et AD. La solution logicielle de LeddarTech est indépendante tant des capteurs que du processeur utilisé et réduit considérablement les coûts pour les manufacturiers et les équipementiers d’automobiles (Tier 1 et 2), tout en offrant une performance et une évolutivité améliorées pour les systèmes ADAS/AD des véhicules d’entrée de gamme jusqu’aux véhicules haut de gamme. Les segments ADAS et AD constituent le plus grand marché des logiciels pour automobiles et devraient croître à un taux de croissance annuel composé de 11 % pour atteindre 42 milliards $ US d’ici à 20301. L’entreprise dispose d’un avantage impressionnant en tant que précurseur avec plus de sept années d’expérience dans le domaine des logiciels de fusion bas niveau des données de capteurs et de perception, et détient plus de 150 brevets déposés (80 accordés) couvrant un large éventail de technologies fondamentales telles que l’acquisition et le traitement de signal, la fusion et la perception.

« Nous sommes heureux de nous associer à Prospector pour consolider notre position de chef de file dans le secteur naissant des logiciels pour automobiles. Cette transaction devrait nous fournir les capitaux et les ressources nécessaires pour investir dans notre équipe exceptionnelle et faire passer l’entreprise à la vitesse supérieure en la positionnant de manière à signer des contrats et stimuler la croissance de nos activités. Je me réjouis que LeddarTech ait franchi cette étape importante qui, selon nous, en fera l’une des rares sociétés publiques dans le domaine des logiciels ADAS et AD », a déclaré Charles Boulanger, chef de la direction de LeddarTech. Et de poursuivre : « Après avoir dirigé l’entreprise depuis 2013, j’ai décidé de me retirer de mon poste de chef de la direction une fois la transaction conclue. Frantz Saintellemy, président et chef de l’exploitation, me succédera en tant que chef de la direction de LeddarTech, et je prévois rester dans l’entreprise en tant que conseiller spécial et membre du conseil d’administration de LeddarTech ».

 

  1. Saintellemy a commenté : « L’industrie de l’automobile reconnaît de plus en plus que l’architecture des logiciels de fusion bas niveau de capteurs et de perception sera l’architecture de choix pour les prochaines générations de systèmes ADAS et AD, car elle réduit considérablement le coût de ces systèmes, élimine les interdépendances entre capteurs et processeurs et améliore la sécurité. Nous disposons d’une solution unique et d’avant-garde pour la fusion de bas niveau de capteurs et la perception qui, selon nous, contribuera à la prochaine vague de systèmes ADAS et AD, l’industrie continuant d’évoluer vers des véhicules intelligents ayant de plus en plus de fonctionnalités activées par logiciel. Nous travaillons activement avec plusieurs clients pour intégrer notre technologie de pointe ».

« Au cours de mon mandat chez Qualcomm, j’ai pu constater la valeur considérable qui peut être créée lorsque des entreprises innovantes dotées de technologies fondamentales perturbent des secteurs d’activité », a déclaré le chef de la direction de Prospector, Derek Aberle. « Nous pensons que LeddarTech a le potentiel pour y parvenir. Nous sommes ravis de nous associer à l’équipe de direction de LeddarTech pour contribuer à la croissance et à l’adoption de leurs produits, et nous pensons que cela représente une opportunité d’investissement intéressante pour nos actionnaires ». À l’issue de la transaction, M. Aberle devrait devenir président du conseil d’administration de LeddarTech.

Aperçu de la transaction

Le conseil d’administration de Prospector, de même que le conseil d’administration de LeddarTech, ont approuvé à l’unanimité la transaction, qui est soumise à la satisfaction des conditions de clôture habituelles, dont l’approbation des actionnaires de LeddarTech et de Prospector et la réception d’une ordonnance finale de la Cour supérieure de justice du Québec.

L’entité combinée recevra environ 23 millions $ US en espèces provenant du compte en fiducie de Prospector, en supposant qu’aucun actionnaire public de Prospector n’exerce ses droits de rachat, ainsi que 43 millions $ US de produit brut en espèces provenant d’investisseurs (IPAP), dont le promoteur de Prospector, FS Investors (une société affiliée au promoteur de Prospector), Investissement Québec en tant que représentant du gouvernement du Québec, Desjardins Capital et BDC Capital, qui ont participé à la transaction par le biais d’un placement privé convertible dans LeddarTech.

Renseignements sur la conférence téléphonique

LeddarTech et Prospector ont enregistré une conférence téléphonique et une présentation de la transaction à l’intention des investisseurs, consultables à l’adresse suivante : Relations avec les investisseurs – LeddarTech.

Pour les relations avec les investisseurs, y compris une copie de la présentation aux investisseurs telle qu’elle a été déposée auprès de la SEC, veuillez consulter le site web de LeddarTech à l’adresse Relations avec les investisseurs – LeddarTech ou le site web de la SEC pour les déclarations de Prospector.

Conseillers

TD Cowen agit comme conseiller financier exclusif de Prospector, et Current Capital agit comme conseiller financier ayant fourni une attestation d’équité au conseil d’administration de Prospector. Stikeman Elliot LLP et Vedder Price LLP représentent LeddarTech à titre de conseillers juridiques. Osler, Hoskin and Harcourt LLP et White & Case LLP représentent Prospector à titre de conseillers juridiques. Goodwin Procter LLP agit comme conseiller juridique de TD Cowen.

À propos de Prospector Capital Corp.

Prospector est une société d’acquisition à vocation spécifique créée dans le but de réaliser une fusion, un échange d’actions, une acquisition d’actifs, un achat d’actions, une réorganisation ou un regroupement d’entreprises similaire avec une ou plusieurs entreprises, avec l’accent sur les sociétés proposant des solutions avancées et hautement différenciées pour le secteur technologique. La société est dirigée par une équipe d’investisseurs et de cadres expérimentés qui se concentrent sur l’identification et les investissements dans des entreprises à forte croissance dotées d’équipes de gestion solides et d’opportunités de marché attrayantes. Les titres de Prospector se négocient sur le Nasdaq sous les symboles « PRSR », « PRSRU » et « PRSRW ».

À propos de LeddarTech

Entreprise mondiale de logiciels fondée en 2007, basée à Québec et disposant de centres de R&D supplémentaires à Montréal, Toronto et Tel Aviv (Israël), LeddarTech développe et propose des solutions de perception logicielles complètes qui permettent le déploiement d’applications ADAS et de conduite autonome. Le logiciel de classe automobile de LeddarTech applique l’intelligence artificielle avancée et des algorithmes de vision numérique afin de générer des modèles 3D précis de l’environnement, pour une meilleure prise de décision et une navigation plus sûre. Cette technologie performante, évolutive et économique, permet la mise en œuvre efficace de solutions ADAS pour véhicules automobiles et hors route par les équipementiers et fournisseurs de rang 1 et 2.

Détentrice de plus de 150 brevets accordés ou déposés, l’entreprise a contribué à plusieurs innovations liées à des applications de télédétection et qui améliorent les capacités des systèmes d’aide à la conduite et de conduite autonome. Une plus grande conscience situationnelle est essentielle pour rendre la mobilité plus sûre, efficace, durable et abordable : c’est ce qui motive LeddarTech à vouloir devenir la solution logicielle de fusion des données de capteurs et de perception la plus largement adoptée.

Renseignements complémentaires disponibles sur http://www.leddartech.com/fr et Relations avec les investisseurs – LeddarTech.

Renseignements importants sur la transaction proposée et où les trouver

Dans le cadre du regroupement d’entreprises proposé, Prospector, LeddarTech et l’entité combinée prépareront et déposeront auprès de la SEC la déclaration d’enregistrement sur le formulaire F-4 (la « déclaration d’enregistrement »). Prospector, LeddarTech et l’entité combinée prépareront et déposeront la déclaration d’enregistrement auprès de la SEC, et Prospector enverra la déclaration d’enregistrement à ses actionnaires et déposera d’autres documents concernant le regroupement d’entreprises auprès de la SEC.   Le présent communiqué de presse ne se substitue à aucune circulaire de sollicitation de procurations, déclaration d’enregistrement, circulaire de sollicitation de procurations/prospectus ou autres documents que Prospector ou l’entité combinée pourrait déposer auprès de la SEC dans le cadre du regroupement d’entreprises. LES INVESTISSEURS ET LES PORTEURS DE TITRES SONT INSTAMMENT PRIÉS DE LIRE ATTENTIVEMENT ET DANS LEUR INTÉGRALITÉ LA DÉCLARATION D’ENREGISTREMENT LORSQU’ELLE SERA DISPONIBLE, TOUT AMENDEMENT OU SUPPLÉMENT À LA DÉCLARATION D’ENREGISTREMENT ET TOUT AUTRE DOCUMENT DÉPOSÉ PAR PROSPECTOR OU L’ENTITÉ COMBINÉE AUPRÈS DE LA SEC DANS LE CADRE DU REGROUPEMENT D’ENTREPRISES, CAR CES DOCUMENTS CONTIENDRONT DES RENSEIGNEMENTS IMPORTANTS. Les investisseurs et les détenteurs de titres pourront obtenir gratuitement des copies de la déclaration d’enregistrement et des autres documents déposés auprès de la SEC par Prospector ou l’entité combinée sur le site web géré par la SEC à l’adresse www.sec.gov.

L’INVESTISSEMENT DANS LES TITRES DÉCRITS AUX PRÉSENTES N’A ÉTÉ NI APPROUVÉ NI DÉSAPPROUVÉ PAR LA SEC OU TOUTE AUTRE AUTORITÉ DE RÉGULATION, ET AUCUNE AUTORITÉ NE S’EST PRONONCÉE SUR LE BIEN-FONDÉ DE LA TRANSACTION PROPOSÉE DANS LE CADRE DE LAQUELLE LES TITRES DOIVENT ÊTRE OFFERTS, NI SUR L’EXACTITUDE OU L’ADÉQUATION DES RENSEIGNEMENTS CONTENUS AUX PRÉSENTES. TOUTE DÉCLARATION À L’EFFET CONTRAIRE CONSTITUE UNE INFRACTION PÉNALE.

Énoncés prospectifs

Certains énoncés contenus dans le présent communiqué de presse peuvent être considérés comme des énoncés prospectifs au sens du Private Securities Litigation Reform Act de 1995, de la section 27A du Securities Act et de la section 21E de l’Exchange Act des États-Unis (lesquels énoncés prospectifs comprennent également les énoncés prospectifs et les renseignements prospectifs au sens des lois canadiennes sur les valeurs mobilières applicables), y compris, mais sans s’y limiter, les énoncés concernant le regroupement d’entreprises impliquant Prospector, LeddarTech et l’entité combinée, la capacité à réaliser le regroupement d’entreprises et son calendrier, les avantages attendus du regroupement d’entreprises, la clôture du financement par placement privé et le produit attendu de celui-ci, ainsi que les énoncés relatifs à la stratégie, aux opérations futures, aux perspectives, aux objectifs et aux projections financières et autres mesures financières anticipés de l’entreprise regroupée.   Les énoncés prospectifs comprennent généralement des énoncés de nature prévisionnelle qui dépendent d’événements ou de conditions à venir ou qui s’y réfèrent, et comprennent des termes tels que « pouvoir », « anticiper », « prévoir », « avoir l’intention de », « estimer », « planifier », « croire », « s’attendre à », « projeter de » et autres expressions similaires et verbes au futur et au conditionnel notamment. Les énoncés qui ne sont pas des faits historiques sont des énoncés prospectifs.   Les énoncés prospectifs reposent sur des convictions et des hypothèses actuelles qui sont soumises à des risques et à des incertitudes et ne constituent pas des garanties de performance future. Les résultats réels peuvent différer sensiblement de ceux contenus dans un énoncé prospectif en raison de divers facteurs, y compris, mais sans s’y limiter : (i) le risque que les conditions de clôture du regroupement d’entreprises ne soient pas remplies, y compris le défaut d’obtenir en temps voulu ou non l’approbation des actionnaires pour le regroupement d’entreprises ou le défaut d’obtenir en temps voulu ou non les autorisations réglementaires requises, y compris en vertu de la loi HSR ou de la Cour supérieure de justice du Québec; (ii) les incertitudes quant au calendrier de réalisation du regroupement d’entreprises et la capacité de Prospector, de LeddarTech et de l’entité combinée à réaliser le regroupement d’entreprises; (iii) la possibilité que d’autres avantages prévus du regroupement d’entreprises ne se réalisent pas, et le traitement fiscal prévu du regroupement d’entreprises; (iv) la survenance de tout événement susceptible de donner lieu à la résiliation du regroupement d’entreprises; (v) le risque que des litiges entre actionnaires liés au regroupement d’entreprises ou autres règlements ou enquêtes affectent le calendrier ou la réalisation du regroupement d’entreprises ou entraînent des coûts importants de défense, indemnisation et responsabilité; (vi) l’évolution de la conjoncture économique générale et/ou des conditions propres à l’industrie; (vii) les éventuelles perturbations dues au regroupement d’entreprises susceptibles de nuire aux activités de LeddarTech; (viii) la capacité de LeddarTech à retenir, attirer et embaucher du personnel clé; (ix) les réactions ou changements négatifs potentiels dans les relations avec les clients, employés, fournisseurs ou autres parties résultant de l’annonce ou de la réalisation du regroupement d’entreprises; (x) l’incertitude commerciale potentielle, y compris les changements dans les relations commerciales existantes, pendant la durée du regroupement d’entreprises, susceptible d’affecter la performance financière de LeddarTech; (xi) les développements législatifs, réglementaires et économiques; (xii) l’imprévisibilité et la gravité d’événements catastrophiques, y compris, mais sans s’y limiter, les actes de terrorisme, le déclenchement d’une guerre ou d’hostilités et toute épidémie, pandémie ou apparition de maladie (y compris la COVID-19), ainsi que la réponse de la direction à l’un des facteurs susmentionnés; et (xiii) les autres facteurs de risque détaillés de temps à autre dans les rapports de Prospector déposés auprès de la SEC, y compris le rapport annuel de Prospector sur le formulaire 10-K, les rapports trimestriels périodiques sur le formulaire 10-Q, les rapports courants périodiques sur le formulaire 8-K et autres documents déposés auprès de la SEC. La liste des facteurs importants ci-dessus n’est pas exhaustive. Ni Prospector ni LeddarTech ne peuvent garantir que les conditions du regroupement d’entreprises seront remplies. Sauf si la loi applicable l’exige, ni Prospector ni LeddarTech ne s’engagent à réviser ou à mettre à jour les énoncés prospectifs, ni à mentionner d’autres énoncés prospectifs, que ce soit à la suite de nouvelles informations, d’événements futurs ou autres.

Absence d’offre ou de sollicitation

Le présent communiqué de presse ne constitue pas une offre de vente ou la sollicitation d’une offre d’achat de titres de Prospector ou de l’entité combinée, ni une sollicitation de vote ou d’approbation, et il n’y aura pas de vente de titres dans une juridiction où une telle offre, sollicitation ou vente serait illégale avant l’enregistrement ou la qualification en vertu de la législation sur les valeurs mobilières d’une telle juridiction. Aucune offre de valeurs mobilières ne peut être faite si ce n’est au moyen d’un prospectus répondant aux exigences de la loi sur les valeurs mobilières.

Participants à la sollicitation

Prospector, LeddarTech et l’entité combinée, ainsi que certains de leurs administrateurs, dirigeants et employés respectifs, peuvent être considérés comme des participants à la sollicitation de procurations dans le cadre du regroupement d’entreprises. Des renseignements sur les administrateurs et les dirigeants de Prospector sont disponibles dans le rapport annuel sur le formulaire 10-K pour l’exercice clos le 31 décembre 2022, qui a été déposé auprès de la SEC le 31 mars 2023. Les renseignements concernant les personnes qui peuvent, en vertu des règles de la SEC, être considérées comme des participants à la sollicitation de procurations dans le cadre du regroupement d’entreprises, y compris une description de leurs intérêts directs ou indirects, par la détention de titres ou autrement, seront présentés dans la déclaration d’enregistrement et dans d’autres documents pertinents lorsqu’ils seront déposés auprès de la SEC. Ces documents peuvent être obtenus gratuitement auprès de la source indiquée ci-dessus.

Contact de l’entreprise :
Daniel Aitken, vice-président, Marketing, communications et relations avec les investisseurs mondiaux, LeddarTech Inc.
Tél. : + 1-418-653-9000 poste 232 daniel.aitken@LeddarTech.com

Contact relations investisseurs :
Kevin Hunt
ICR Inc.
Kevin.Hunt@IcrInc.com

Contact médias :
Dan Brennan
ICR Inc.
Dan.Brennan@icrinc.com

Contact relations investisseurs et site web :InvestorRelations@LeddarTech.com
https://investors.leddartech.com/French/Apercu/default.aspx

Leddar, LeddarTech, LeddarVision, LeddarSP, VAYADrive, VayaVision et les logos associés sont des marques de commerce ou des marques déposées de LeddarTech Inc. et de ses filiales. Tous les autres noms de marques, noms de produits et marques sont ou peuvent être des marques de commerce ou des marques déposées utilisées pour désigner les produits ou les services de leurs propriétaires respectifs.

Une photo associée à ce communiqué de presse est disponible à l’adresse suivante : 
https://www.globenewswire.com/NewsRoom/AttachmentNg/7520e9a2-3dca-4e3e-815b-84a4ccc6a193/fr

____________________
1 Source : McKinsey.

GlobeNewswire Distribution ID 8856558

Ascendis Pharma Showcases Its Latest Endocrinology Programs, Data, and Research at ENDO 2023

– Endocrinology clinical development progress and research in growth hormone deficiency, hypoparathyroidism, achondroplasia, and Turner Syndrome will be highlighted

– Phase 3 Week 52 data for TransCon™ PTH in adults with hypoparathyroidism selected for oral presentation

COPENHAGEN, Denmark, June 13, 2023 (GLOBE NEWSWIRE) — Ascendis Pharma A/S (Nasdaq: ASND) today announced it will showcase its latest Endocrinology Rare Disease programs, data, and research in growth hormone deficiency, hypoparathyroidism, achondroplasia, and Turner Syndrome at ENDO 2023, the annual meeting of the Endocrine Society being held June 15-18 in Chicago.

An oral presentation on Saturday, June 17, will feature Phase 3 Week 52 data for TransCon PTH in adults with hypoparathyroidism, and five additional poster presentations listed in the table below will showcase other Ascendis programs and data. In addition, Ascendis will host booth #1628, booth #1740, and two product theaters during ENDO 2023.

ABSTRACT PRESENTING AUTHOR
Hypoparathyroidism
Long-Term Efficacy and Safety of TransCon PTH in Adults with Hypoparathyroidism: 52-Week Results from the Open-Label Extension of the PaTHway Phase 3 Trial

Oral presentation, Saturday, June 17, 4:30-4:45 pm (CDT))
Session: OR23-05

Bart L. Clarke, M.D.
Clinical and Economic Burden of Postsurgical Chronic Hypoparathyroidism: A U.S. Medicare Retrospective Analysis

Poster, Saturday, June 17, 1:00 – 2:00 pm (CDT)
Session P69 Poster: SAT-233

Wahidullah Noori,
Pharm. D., M.S.
Achondroplasia
Significantly Improved Annual Height Velocity with Once-Weekly TransCon CNP in Children with Achondroplasia: The ACcomplisH Phase 2, Randomized, Double-Blind, Placebo-Controlled, Dose-Escalation Trial

Poster, Thursday, Thursday, June 15, 12:30 – 1:30 pm (CDT)
Session P10 Poster: THU-156

Ravi Savarirayan, MBBS, FRACP, HGSA, MD
Growth Hormone Deficiency
Prevalence of Comorbidities Among Treated and Untreated Adults with Suspected Growth Hormone Deficiency

Late Breaker: Poster, Saturday, June 17, 1:00 – 2:00 pm (CDT)
Session P87 Poster SAT-611

Subhara Raveendran, Ph.D
Subanalysis by Tanner Stage in Phase 3 Trials in Children and Adolescents with Growth Hormone Deficiency Treated with Lonapegsomatropin

Poster, Thursday, June 15, 12:30 – 1:30 pm (CDT)
Session P10 Poster: THU-173

Paul Hofman, MBChB, Dip Obs, FRACP
Turner Syndrome
Design of the New InsiGHTS Trial: A Multicenter, Phase 2, Randomized, Open-Label, Active Controlled Study to Investigate the Safety, Tolerability, and Efficacy of Lonapegsomatropin in Prepubertal Individuals with Turner Syndrome

Poster, Thursday, June 15, 12:30 – 1:30 pm (CDT)
Session P10 Poster: THU-164

Sohair Abdelrahman, Pharm.D

About Ascendis Pharma A/S
Ascendis Pharma is applying its innovative TransCon technology platform to build a leading, fully integrated, global biopharma company focused on making a meaningful difference in patients’ lives. Guided by its core values of patients, science and passion, the company uses its TransCon technologies to create new and potentially best-in-class therapies. Ascendis is headquartered in Copenhagen, Denmark, and has additional facilities in Germany (Heidelberg, Berlin and Munich) and the United States (Palo Alto and Redwood City, California, and Princeton, New Jersey). Visit ascendispharma.com to learn more.

Forward-Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding Ascendis’ future operations, plans and objectives of management are forward-looking statements. Examples of such statements include, but are not limited to, statements relating to (i) Ascendis’ ability to apply its TransCon technology platform to build a leading, fully integrated, global biopharma company, and (ii) Ascendis’ use of its TransCon technologies to create new and potentially best-in-class therapies. Ascendis may not actually achieve the plans, carry out the intentions or meet the expectations or projections disclosed in the forward-looking statements and you should not place undue reliance on these forward-looking statements. Actual results or events could differ materially from the plans, intentions, expectations and projections disclosed in the forward-looking statements. Various important factors could cause actual results or events to differ materially from the forward-looking statements that Ascendis makes, including the following: dependence on third party manufacturers, distributors and service providers for Ascendis’ products and product candidates; unforeseen safety or efficacy results in its development programs or on-market products; unforeseen expenses related to commercialization of any approved Ascendis products; unforeseen expenses related to Ascendis’ development programs; unforeseen selling, general and administrative expenses, other research and development expenses and Ascendis’ business generally; delays in the development of its programs related to manufacturing, regulatory requirements, speed of patient recruitment or other unforeseen delays; Ascendis’ ability to obtain additional funding, if needed, to support its business activities; the impact of international economic, political, legal, compliance, social and business factors, including inflation, and the effects on its business from the worldwide COVID-19 pandemic and ongoing conflicts such as that in the region surrounding Ukraine and Russia. For a further description of the risks and uncertainties that could cause actual results to differ from those expressed in these forward-looking statements, as well as risks relating to Ascendis’ business in general, see Ascendis’ Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission (SEC) on February 16, 2023 and Ascendis’ other future reports filed with, or submitted to, the SEC. Forward-looking statements do not reflect the potential impact of any future licensing, collaborations, acquisitions, mergers, dispositions, joint ventures, or investments that Ascendis may enter into or make. Ascendis does not assume any obligation to update any forward-looking statements, except as required by law.

Ascendis, Ascendis Pharma, the Ascendis Pharma logo, the company logo, and TransCon are trademarks owned by the Ascendis Pharma group. © June 2023 Ascendis Pharma A/S.

Investor Contacts: Media Contact:
Tim Lee Melinda Baker
Ascendis Pharma Ascendis Pharma
+1 (650) 374-6343 +1 (650) 709-8875
tle@ascendispharma.com media@ascendispharma.com
ir@ascendispharma.com
Patti Bank
ICR Westwicke
+1 (415) 513-1284
patti.bank@westwicke.com

GlobeNewswire Distribution ID 8856534

Akoustis Launches State-of-the-Art XBAW® Foundry Services and AI-Enabled Engineering Design Software

  • Akoustis’ Foundry Services Offers Custom 150-mm RF MEMS Silicon (Si) Substrate Fabrication Capabilities for RF Resonators and Filters
  • Launches Fully Automated PDK Incorporating Artificial Intelligence (AI)-Enabled Software for Chip Design
  • Expands Available Market Enabling Broad Selection of Customers the Ability to Utilize XBAW® Process

Charlotte, N.C., June 13, 2023 (GLOBE NEWSWIRE) — Akoustis Technologies, Inc. (NASDAQ: AKTS) (“Akoustis” or the “Company”), an integrated device manufacturer (IDM) of patented bulk acoustic wave (BAW) high-band RF filters for mobile and other wireless applications, announced that the Company has launched its cutting-edge foundry and engineering services to target market segments including mobile, Wi-Fi, defense, 5G infrastructure, and automotive.

Akoustis’ world class foundry will provide customers with unmatched bulk acoustic wave (BAW) fabrication capabilities on 150-mm Si substrates. Strategically located just outside of Rochester, New York, the Company’s 125,000 square-foot, state-of-the-art facility enables the manufacture of high-performance BAW devices based on the MEMS-based XBAW® process.

Akoustis’ foundry will offer distinct XBAW® technology, catering to different frequency ranges and providing customers with unparalleled flexibility. The XBAW® XB1 technology covers a frequency range from 1.6 GHz to 7 GHz, while the next generation XBAW® XP3F technology is expected to cover frequencies from 7 GHz to 20 GHz. As a part of its comprehensive solution, Akoustis provides automated Process Design Kits (PDKs) leveraging machine learning algorithms to customers, facilitating efficient and accurate design implementations. The PDKs will enable customers to construct intricate designs and optimize their end solutions, leveraging the full potential of Akoustis’ foundry and its advanced fabrication capabilities. Akoustis’ back-end services will be driven by GDSI, a US-based, trusted supplier of premium semiconductor back-end supply chain services, catering to customers’ advanced wafer processing needs with services including wafer dicing, wafer pick and place, and back grinding and polishing.

Jeff Shealy, founder and CEO of Akoustis, stated, “The launch of our improved foundry and engineering services represents a significant milestone for Akoustis as we continue to lead the industry in providing cutting-edge BAW RF filter solutions.” Mr. Shealy continued, “By leveraging our advanced PDKs driven by AI-enabled software to reduce design cycle time customers can streamline their design processes, achieve optimal performance, and stay at the forefront of wireless innovation with seamless integration.”

Akoustis continues to experience strong demand and a growing sales funnel for its Wi-Fi, 5G mobile, and 5G infrastructure products, as well as its new XBAW®/SAW resonator and oscillator products, and semiconductor back-end services. Akoustis continues to add new Wi-Fi design wins, many of which are expected to ramp into production in calendar 2023.

About Akoustis Technologies, Inc.

Akoustis® (http://www.akoustis.com/) is a high-tech BAW RF filter solutions company that is pioneering next-generation materials science and MEMS wafer manufacturing to address the market requirements for improved RF filters – targeting higher bandwidth, higher operating frequencies and higher output power compared to legacy polycrystalline BAW technology. The Company utilizes its proprietary and patented XBAW® manufacturing process to produce bulk acoustic wave RF filters for mobile and other wireless markets, which facilitate signal acquisition and accelerate band performance between the antenna and digital back end. Superior performance is driven by the significant advances of poly-crystal, single-crystal, and other high purity piezoelectric materials and the resonator-filter process technology which enables optimal trade-offs between critical power, frequency, and bandwidth performance specifications.

Akoustis plans to service the fast growing multi-billion-dollar RF filter market using its integrated device manufacturer (IDM) business model. The Company owns and operates a 125,000 sq. ft. ISO-9001:2015 registered commercial wafer-manufacturing facility located in Canandaigua, NY, which includes a class 100 / class 1000 cleanroom facility – tooled for 150-mm diameter wafers – for the design, development, fabrication and packaging of RF filters, MEMS and other semiconductor devices. Akoustis Technologies, Inc. is headquartered in the Piedmont technology corridor near Charlotte, North Carolina.

Forward-Looking Statements

This document includes “forward-looking statements” within the meaning of Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, each as amended, that are intended to be covered by the “safe harbor” created by those sections. These forward-looking statements include, but are not limited to, statements about our estimates, expectations, beliefs, intentions, plans or strategies for the future (including our possible future results of operations, profitability, business strategies, competitive position, potential growth opportunities, potential market opportunities and the effects of competition), timing and achievement of new design wins and ramping of production, and the assumptions underlying such statements. Forward-looking statements include all statements that are not historical facts and typically are identified by use of terms such as “may,” “might,” “would,” “will,” “should,” “could,” “project,” “expect,” “plan,” “strategy,” “anticipate,” “attempt,” “develop,” “help,” “believe,” “think,” “estimate,” “predict,” “intend,” “forecast,” “seek,” “potential,” “possible,” “continue,” “future,” and similar words (including the negative of any of the foregoing), although some forward-looking statements are expressed differently. Forward-looking statements are neither historical facts nor assurances of future results, performance, events or circumstances. Instead, these forward-looking statements are based on management’s current beliefs, expectations and assumptions, and are subject to risks and uncertainties. Factors that could cause actual results to differ materially from those currently anticipated include, without limitation, risks relating to our inability to obtain adequate financing and sustain our status as a going concern; our limited operating history; our inability to generate revenues or achieve profitability;  the results of our research and development activities; our inability to achieve acceptance of our products in the market; the possibility that the anticipated benefits from business acquisitions will not be realized in full or at all or may take longer to realize than expected; the possibility that costs or difficulties related to the integration of acquired businesses’ operations will be greater than expected and the possibility of disruptions to our business during integration efforts and strain on management time and resources; the impact of a pandemic or epidemic or a natural disaster, including the COVID-19 pandemic, the Russian-Ukrainian conflict and other sources of volatility on our operations, financial condition and the worldwide economy, including its impact on our ability to access the capital markets; increases in prices for raw materials, labor, and fuel caused by rising inflation; general economic conditions, including upturns and downturns in the industry; shortages in supplies needed to manufacture our products, or needed by our customers to manufacture devices incorporating our products; our limited number of patents; failure to obtain, maintain, and enforce our intellectual property rights; claims of infringement, misappropriation or misuse of third party intellectual property, including the lawsuit filed by Qorvo, Inc. in October 2021, that, regardless of merit, could result in significant expense and negatively impact our business results; our inability to attract and retain qualified personnel; our reliance on third parties to complete certain processes in connection with the manufacture of our products; product quality and defects; existing or increased competition; our ability to successfully manufacture, market and sell products based on our technologies; our ability to meet the required specifications of customers and achieve qualification of our products for commercial manufacturing in a timely manner; our inability to successfully scale our New York wafer fabrication facility and related operations while maintaining quality control and assurance and avoiding delays in output; the rate and degree of market acceptance of any of our products; our ability to achieve design wins from current and future customers; contracting with customers and other parties with greater bargaining power and agreeing to terms and conditions that may adversely affect our business; risks related to doing business in foreign countries, including China; any security breaches, cyber-attacks or other disruptions compromising our proprietary information and exposing us to liability; our failure to innovate or adapt to new or emerging technologies, including in relation to our competitors; our failure to comply with regulatory requirements; results of any arbitration or litigation that may arise; stock volatility and illiquidity; dilution caused by any future issuance of common stock or securities that are convertible into or exercisable for common stock; our failure to implement our business plans or strategies; and our ability to maintain effective internal control over financial reporting. These and other risks and uncertainties are described in more detail in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of the Company’s most recent Annual Report on Form 10-K and in subsequently filed Quarterly Reports on Form 10-Q. Considering these risks, uncertainties and assumptions, the forward-looking statements regarding future events and circumstances discussed in this document may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. The forward-looking statements included in this document speak only as of the date hereof and, except as required by law, we undertake no obligation to update publicly or privately any forward-looking statements, whether written or oral, for any reason after the date of this document to conform these statements to new information, actual results or to changes in our expectations.

Contact:

COMPANY:
Tom Sepenzis
Akoustis Technologies
VP of Corporate Development & IR
(980) 689-4961
tsepenzis@akoustis.com

GlobeNewswire Distribution ID 8856558

ValOre Announces Closing Date for Sale of Angilak Property to Labrador Uranium

VANCOUVER, British Columbia, June 13, 2023 (GLOBE NEWSWIRE) — ValOre Metals Corp. TSXV: VOOTCQB: KVLQFFrankfurt: KEQ0, (“ValOre” or the “Company”) today announced that all required regulatory, shareholder and court approvals for the sale of ValOre’s Angilak Property in Nunavut Territory to Labrador Uranium Inc. (the “Transaction”, as noted in ValOre’s news release on May 23, 2023), have been received and the closing of the Transaction is anticipated to occur on June 19, 2023.

Upon closing of the Transaction, the 100,000,000 common shares of Labrador Uranium Inc. (the “Labrador Shares”) issued to ValOre as part of the consideration for the Transaction will be distributed (the “Labrador Share Distribution”) as a return of captial, pro rata, to the shareholders of ValOre as of a June 19, 2023 record date. It is expected that the holder of each ValOre common share would receive approximately 0.575 common shares of Labrador pursuant to the Labrador Share Distribution, with any such fractional shares being rounded down to the nearest whole number. As disclosed in ValOre’s news release dated March 14, 2023, the Labrador Shares will be subject to a hold period expiring on August 6, 2023.

The Due Bill Period will run from June 16, 2023 to June 20, 2023, inclusively, such that trades of common shares of ValOre that are executed up until market close on June 20, 2023 will be identified to ensure purchasers receive the Labrador Share Distribution. Trades of common shares of ValOre on or after June 21, 2023 will not be entitled to participate in the Labrador Share Distribution.

On behalf of the Board of Directors,

Jim Paterson

James R. Paterson, Chairman and CEO, ValOre Metals Corp.

For further information about ValOre Metals Corp., or this news release, please visit our website at www.valoremetals.com or contact Investor Relations by email at contact@valoremetals.com.

ValOre Metals Corp. is a proud member of Discovery Group. For more information please visit: http://www.discoverygroup.ca/.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Information

Certain statements and information herein contain forward-looking statements and forward-looking information (collectively, “forward-looking statements”) within the meaning of applicable securities laws. Such forward-looking statements include but are not limited to statements or information with respect to: the closing of the Transaction.

Although management of the Company believe that the assumptions made and the expectations represented by such forward-looking statements are reasonable, there can be no assurance that forward-looking statements will prove to be accurate. Forward-looking statements by their nature are based on assumptions and involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements or information. These factors include, but are not limited to: the Transaction may not close on the terms currently contemplated, or at all; changes in general economic conditions or conditions in the financial markets; and risks related to general economic conditions.

The Company does not undertake to update any forward-looking information, except in accordance with applicable laws.

GlobeNewswire Distribution ID 8856558

Haikenen? Aineken? Heineken®? Saber escrever o nome certo não necessariamente garante bons momentos, mas a marca de cerveja mais internacional do mundo sabe o que pode.

A Heineken® está comemorando seu 150º aniversário com uma celebração inédita que prioriza bons momentos em vez de perfeccionismo.

Amsterdam, June 13, 2023 (GLOBE NEWSWIRE) — A Heineken®, uma das marcas de cerveja mais reconhecidas do mundo, está hoje comemorando seu 150º aniversário com uma celebração inédita das muitas maneiras pelas quais foi apelidada, erroneamente escrita ou mal servida ao longo dos anos. Tudo isso é para mostrar como os bons momentos e as conexões verdadeiras que surgem tomando uma cerveja são, no fim das contas, o que realmente importa.

As famosas palavras de Freddy Heineken “Eu não vendo cerveja, eu vendo gezelligheid” nunca soaram tão verdadeiras. “Gezelligheid” pode ser traduzido como aquela sensação de bons momentos, algo que esteve no cerne da marca Heineken® nos últimos 150 anos. Para celebrar este momento marcante, a Heineken® está colocando os bons momentos no centro das suas comemorações globais de aniversário.

É claro que os bons momentos mudaram ao longo dos 150 anos de existência da Heineken® e continuarão mudando, mas sua importância na vida das pessoas permanece a mesma. Reconhecendo isso e como parte da celebração, a marca Heineken® trabalhou com acadêmicos para entender melhor os ingredientes necessários para proporcionar essa sensação de “bons momentos” nos dias de hoje; uma necessidade humana surpreendentemente pouco estudada.

Marcando um momento importante na sua história, a Heineken® decidiu evoluir a forma com a qual mede o sucesso, concentrando-se não apenas no volume de cerveja que vende, mas também nos bons momentos que entrega para seus clientes em mais de 190 países.

Para fazer isso, a Heineken® colaborou com o cientista comportamental Dr. Chris Brauer, da Goldsmiths, University of London, para criar o “Good Times Index”, um novo modelo de medição da marca que pontuará sua contribuição para criar as condições perfeitas para bons momentos. Combinando pesquisa comportamental humana com pesquisa global, o índice identificou as cinco condições principais de que as pessoas precisam universalmente para vivenciar bons momentos, como mente aberta, inclusão e conexão humana:

Com o Good Times Index em vigor, a Heineken® se mantém fiel à sua visão ao se tornar a primeira marca de cerveja a ter oficialmente a “entrega de bons momentos” como uma das maneiras pelas quais mede seu desempenho anual, junto às métricas de vendas e outras métricas de rastreamento da marca.

Bram Westenbrink, diretor global da marca Heineken®, declarou: “Proporcionar bons momentos está em nosso DNA há 150 anos. É por isso que estamos desenvolvendo as métricas da nossa marca para mostrar que criar bons momentos é tão importante quanto a cerveja que produzimos. Ao entender melhor as condições por trás dos bons momentos no mundo de hoje, podemos continuar criando experiências que promovem essa sensação de gezelligheid para todos os nossos clientes globais, seja através das mensagens em nossa publicidade, nossos patrocínios e eventos ou, é claro, nossa gama de produtos, incluindo nossa Heineken® 0.0 sem álcool ou nossa Heineken® Silver com um sabor mais moderno. A nossa meta é continuar oferecendo bons momentos, de uma maneira ou de outra, pelos próximos 150 anos e além.”

O Dr. Chris Brauer, diretor de inovação da Goldsmiths, University of London, disse: “Quando iniciamos este projeto, reconhecemos que a compreensão do que é um bom momento exigia uma perspectiva nova e mais moderna. Junto à Heineken®, trabalhamos para entender melhor as várias dimensões que compõem esse sentimento de “bons momentos” e as maneiras pelas quais ele é vivenciado hoje. Os bons momentos não são apenas uma coisa ou outra, são uma infinidade de experiências, necessidades, desejos e sentimentos diferentes e subjetivos que ajudam a criar uma sensação e a satisfazer necessidades de ordem superior. Nunca houve um momento ou oportunidade mais importante para medir o papel e a prevalência de bons momentos em nossas vidas, por isso estou animado para ver uma marca como a Heineken® tomar medidas sérias para garantir que esteja entendendo melhor e permitindo mais essa sensação de “gezelligheid”.”

PESQUISA PARA ENTENDER OS “BONS MOMENTOS” EM TODO O MUNDO

Os resultados inaugurais da Heineken® do Good Times Index vêm em um momento socialmente importante em todo o mundo, já que 87% acreditam que agora é mais importante do que nunca se divertir.

Pesquisas adicionais com consumidores da Heineken® mostram que 82% acham mais importante estar com os amigos do que se a noite vai sair como planejada. Surpreendentemente, 75% dos entrevistados acreditam que as pessoas com quem você assiste a um jogo são mais importantes do que se seu time ganhasse.

Apesar do fato de que 87% dos entrevistados acreditam que as oportunidades de se conectar pessoalmente com pessoas queridas se tornaram ainda mais importantes desde a pandemia, mais da metade (61%) concordou que, considerando o clima econômico atual, é mais provável que eles trabalhem fazendo horas extras e sacrifiquem momentos sociais com amigos e familiares.

No entanto, muitos continuam com a mente aberta sobre os bons momentos que estão por vir, com a grande maioria (88%) das pessoas concordando que suas melhores memórias são de momentos inesperados. Essa mente aberta acompanha as formas como socializamos, pois 78% concordam que é importante socializar com pessoas que nem sempre compartilham as mesmas opiniões que elas, um sentimento que possui mais força no Brasil (84%) e no Reino Unido (81%).

ATIVIDADE DA HEINEKEN® PARA CELEBRAR O H150

Para ajudar a dar vida ao compromisso da marca com os bons momentos, a campanha de marketing em veículos de comunicação leva os consumidores em uma jornada ao redor do mundo para abraçar todas as diferentes maneiras pelas quais as pessoas se adaptam e desfrutam de momentos sociais e memórias com a Heineken®, desde uma tatuagem incorreta do logotipo a uma Heineken® original sendo servida com limão, canudo e gelo. O vídeo descontraído mostra a marca celebrando os bons momentos que ela oferece, mesmo que a maneira como os consumidores a escrevem ou apreciam não seja 100% correta ou como originalmente pretendido.

Para aumentar ainda mais a diversão, a Heineken® substituirá seu logotipo com várias ortografias alternativas que viu ao longo dos anos, aparecendo em todas as contas de redes sociais e páginas do site da Heineken®, bem como em vários novos caminhões elétricos.

O vídeo completo, desenvolvido pela agência criativa Le Pub Milan, está disponível para assistir on-line: aqui.

Editorial information:

Please find the high-resolution campaign images of the collaboration and campaign here.

For more information, please contact: hnknbrand@edelman.com

About HEINEKEN:
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business.

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

Fotos deste comunicado podem ser encontradas em:

https://www.globenewswire.com/NewsRoom/AttachmentNg/d1e42fe2-94d7-4137-bdb0-866b4a6fea23

https://www.globenewswire.com/NewsRoom/AttachmentNg/155922eb-bea4-402f-9e2b-01709537630d

https://www.globenewswire.com/NewsRoom/AttachmentNg/e5890685-6de4-4f50-97e0-18df342c03d9

GlobeNewswire Distribution ID 8857099

Haikenen? Aineken? Heineken®? Spelling it correctly won’t create good times, but the world’s most international beer brand knows what can

Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right

Haikenen? Aineken? Heineken®? Spelling it correctly won’t create good times, but the world’s most international beer brand knows what can.
Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right.
Haikenen? Aineken? Heineken®? Spelling it correctly won’t create good times, but the world’s most international beer brand knows what can.
Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right.
Haikenen? Aineken? Heineken®? Can you spot the difference?
No, this isn’t a typo… Heineken is misspelt on the truck exteriors to reflect the brand’s 150th anniversary campaign, which celebrates all of its common spelling mistakes and colloquial nicknames globally.

Heineken

AMSTERDAM, June 13, 2023 (GLOBE NEWSWIRE) — Heineken®, one of the world’s most recognised beer brands, is today marking its 150th anniversary with an unconventional celebration of the many ways the brand has been nicknamed, misspelled or mis-served over the years, all to showcase how good times and sparking true connections over a beer are, in the end, what matters most.

Freddy Heineken’s famous words “I don’t sell beer, I sell gezelligheid” have never rung so true. “Gezelligheid” translated is that feeling of good times, something that has been at the heart of the Heineken® brand for the last 150 years. To celebrate this milestone anniversary, Heineken® is putting good times front and centre of its global birthday festivities.

Of course, good times have changed over the 150 years of Heineken®’s existence and will continue to do so, but their importance in people’s lives have not. Recognising this and as part of the anniversary celebration, the Heineken® brand has worked with academics to better understand the ingredients that are needed to deliver that feeling of “good times” in the modern day; a surprisingly under-studied human need.

Marking a turning point in the brand’s history, Heineken® has decided to evolve the way it measures success – focusing not just on the volume of beer it sells but also the good times it delivers for its customers in over 190 countries.

To do this, Heineken® has collaborated with behavioural scientist Dr Chris Brauer, Goldsmiths, University of London, to create the ‘Good Times Index’, a new brand measurement model which will score the brand’s contribution to creating the perfect conditions for good times. Through human behavioural research, the index has identified five core conditions that people universally need to experience good times, including open-mindedness, inclusivity, and human connection:

Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right.

With the Good Times Index in place, Heineken® is staying true to its vision by becoming the first beer brand to officially have “delivering good times” as part of the way it measures its annual performance – alongside sales and other brand tracking metrics.

Bram Westenbrink, Global Head, Heineken® Brand, said: “Brewing good times has been in our DNA for 150 years. That is why we are evolving our brand metrics to show that creating good times is equally as important as the beer we produce. By better understanding the conditions behind good times in today’s world, we can continue to create experiences for all our global customers that promote that feeling of gezelligheid – whether that is through the messages in our advertising, our sponsorships and events or of course our range of products including our non-alcoholic Heineken® 0.0 or our more modern flavoured Heineken® Silver. It is our goal that we will continue to deliver good times, one way or another, for the next 150 years and beyond.”

Dr Chris Brauer, Director of Innovation at Goldsmiths, University of London, said: “When we came to this project, we recognised that the understanding of what makes a good time, required a new and fresher perspective. Together with Heineken®, we have worked to better understand the multiple dimensions that make up that feeling of “Good Times”, and the ways in which it is experienced today. Good times are not just one thing or another, they are a multitude of different and subjective feelings, experiences, wants and needs that help generate a sensation and fulfil higher order needs. There has never been a more important time or opportunity to measure the role and prevalence of good times in our lives, so I’m excited to see a brand like Heineken® take serious steps to ensure that they are better understanding and enabling that feeling of “gezelligheid”.”

RESEARCH UNDERSTANDING ‘GOOD TIMES’ AROUND THE WORLD

Heineken’s® inaugural results from the Good Times Index comes at an important moment socially around the world, as 87% of consumers believe it is more important now than ever for them to have a good time. But one thing that is consistent, is that good times are best enjoyed together.

Additional consumer research from Heineken® shows that 82% care more about being with friends than if their night goes to plan. Surprisingly, 75% of respondents believe that the people you watch a sport match with is more important than if your team wins.

Despite the fact 87% of respondents believe opportunities to connect in person with loved ones have become even more important since the pandemic, over half (61%) agreed that given the current economic climate, they would be more likely to work overtime and sacrifice social moments with friends and family.

Nevertheless, many remain open-minded about good times ahead, with the vast majority (88%) agreeing their best memories come from unexpected moments. This open-mindedness follows through into the ways we socialise, as 78% agree it is important to socialise with people that don’t always share the same views as them – a sentiment most strongly held in Brazil (84%) and the UK (81%).

HEINEKEN® ACTIVITY CELEBRATING H150

To help bring the brand’s commitment to good times to life, the anniversary’s tongue-in-cheek ATL campaign takes viewers on a journey around the globe to embrace all the different ways people adapt and enjoy social moments and memories with Heineken® – ranging from an incorrectly spelt tattoo of the logo to a Heineken® Original being served with a lime, straw and ice. The light-hearted video sees the brewer celebrate the good times it provides – even if the way consumers spell or enjoy it isn’t 100% correct or as originally intended.

To further poke fun at itself, Heineken® will replace its logo with a number of alternative spellings it has seen over the years, appearing across all of Heineken’s® social media accounts and website pages, as well as on several new electric lorries.

The full video, developed by creative agency Le Pub Milan is available to watch online: HERE.

Editorial information:

Please find the high-resolution campaign images of the collaboration and campaign here.

For more information, please contact: hnknbrand@edelman.com or +447580979333.

About HEINEKEN:
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business.

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/d1e42fe2-94d7-4137-bdb0-866b4a6fea23

https://www.globenewswire.com/NewsRoom/AttachmentNg/155922eb-bea4-402f-9e2b-01709537630d

https://www.globenewswire.com/NewsRoom/AttachmentNg/e5890685-6de4-4f50-97e0-18df342c03d9

The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.

GlobeNewswire Distribution ID 8857069